RMD Drags Jumia To Court Over Unauthorised Use Of His Image, Fans React

Posted by Jay




Nollywood veteran, Richard Mofe Damijo is set to drag popular online shopping mall, Jumia to court over the unauthorise use of his image on the brand's Instagram page.

The actor called out Jumia for their consistent use of his image to promote their products without his permission after they posted his photo on their Jumia Fashion Instagram page yesterday.
The image shared by JUMIA Photo:BN

According to RMD's publicist, the unauthorized use of RMD's images by Jumia has been ongoing for a while and Jumia enjoys the patronage/endorsement of RMD.

RMD believes that the unauthorized use of his image to promote Jumia products and website has enhanced brand awareness about Jumia’s fashion line at his expense. The Diamond Ring actor is said to have asked his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia on the matter but they have been defiant and unapologetic.

Even though they admitted to taking the images from the actor’s Instagram page, they claim there is no copyright infringement case since the image was on a public platform. Jumia has since taken down the photo but RMD’s lawyer stated that they have shown no remorse nor offered any conciliatory compensation.

Jumia’s behaviour has caused the actor to pursue a lawsuit against them for punitive and exemplary damages for the infringement of his image rights. Jumia is yet to release a statement on this.

Meanwhile see what fans think.
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