The Weeknd has disassociated himself from giant clothier, H&M UK after the European clothing line ran an advertisement on its website featuring a black boy wearing a hoodie with the words “Coolest Monkey in the Jungle”.
The singer tweeted on Monday afternoon: “woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore…”
The Weeknd's decision comes after the clothing brand received major backlash from many online users, who were offended by the racist advertising gimmick, after a black child was used to model a hoodie campaign for kids that carried an offensive slogan "coolest monkey in the jungle."
Meanwhile, H&M, has since apologized, with the offensive advertisement already pulled down from its website.
The Weeknd's decision comes after the clothing brand received major backlash from many online users, who were offended by the racist advertising gimmick, after a black child was used to model a hoodie campaign for kids that carried an offensive slogan "coolest monkey in the jungle."
Meanwhile, H&M, has since apologized, with the offensive advertisement already pulled down from its website.
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